K-Pop continued high social media engagement specifically Facebook, throughout 2024, according to a report by research firm Capstone-Intel Corporation.
From January 1 to December 31, 2024, K-Pop generated 34,195 posts, attracting over 564,000 comments, nearly 1.8 million shares, and more than 19 million reactions, earning a total engagement score of 3,767,994.8.
Capstone-Intel found that the majority of reactions to K-Pop posts were “love” reactions, highlighting the strong fan support and positive sentiment within the community.
“66.2% were ‘love’, 23.7% were ‘like’, 5.6% were ‘haha’, 2.6% were ‘sad’, 1.8% were ‘wow’, and 0.1% were ‘angry’. This predominantly positive sentiment highlights the favorable reception of the K-Pop,” its social media scan showed.
The post with the highest number of “love” reactions was by Philippine Star, reporting on former child star Mona Alawi attending Enhypen’s “FATE” concert, which received 215,061 “love” reactions and 54,715 “like” reactions.
Other top posts in terms of “love” reactions included: three Filipinas joining the final lineup of the K-pop girl group UNIS; IU performing a Filipino song at her concert in the Philippine Arena, Bulacan; Blackpink announcing their 2025 world tour; and Jin of BTS being discharged from the military.
Meanwhile, the most engaging post, by Manila Bulletin, featured K-post star IU performing “Pasilyo” by SunKissed Lola during her 2024 IU HEREH World Tour at the Philippine Arena in Bulacan, earning an engagement score of 39,383.7. Many comments praised IU’s impressive rendition of a Filipino song.
The second most engaging post, by Philippine Star, announced Blackpink’s 2025 world tour, with an engagement score of 37,565.7. A post by ABS-CBN News about Jeonghan of SEVENTEEN starting his mandatory military service on September 26, becoming the first member of the 13-member group to enlist, earned an engagement score of 31,897.5.
The fourth most engaging post highlighted Alawi attending the “FATE” concert, achieving an engagement score of 29,337.8. The fifth most engaging post, also by ABS-CBN News, covered Jeonghan’s military service and Jun’s plans to pursue acting in China, earning a score of 29,271.6.
Other notable posts included ABS-CBN News reporting that three Filipinas had joined the final lineup of the K-pop girl group UNIS, which garnered an engagement score of 29,186.1. A Philippine Star video showing a family from Laguna joyfully unboxing a new SEVENTEEN album scored 25,945.2. Another ABS-CBN News report confirming the dating news of actor Lee Jae-wook and aespa’s Karina earned 24,740.5.
ABS-CBN News also covered ENHYPEN’s “fun meet” at the Mall of Asia Arena, with an engagement score of 22,430.6, while Rappler’s post about the debut of seven trainees in the K-pop girl group IZNA during the I-LAND 2 finale on July 4 achieved a score of 22,411.4.
